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That laugh at the end will melt your heart 💓 LG Global | Best Ads
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That laugh at the end will melt your heart 💓 LG Global | Best Ads
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LG once pulled off one of the most shocking and creative marketing pranks in history. During the launch of their ultra-realistic TV screens, the company set up hidden cameras in an office and replaced a large window with one of their displays. As unsuspecting interview candidates sat for what they thought was a normal job interview, the screen suddenly showed a realistic meteor crashing toward the city, making them believe the world was ending. The terrified reactions captured on camera proved j
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LG once pulled off one of the most shocking and creative marketing p…
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Elevique | Branding & Marketing on Instagram: "In 2013, LG set up fake job interviews in Chile where candidates faced what looked like a window—but it was actually an 84-inch Ultra HD TV showing a hyper-realistic meteor crash. The reactions were pure, unfiltered terror. And it went massively viral. Here's the genius: LG didn't tell you their TV had amazing picture quality. They proved it by scaring the hell out of people. The candidates' genuine panic was the product demonstration. No specs. No
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