Most people think Zillow is just a neutral search tool… and on the surface, it feels that way. But once you understand what’s actually happening after you hit “schedule a tour,” a lot of the rushed or salesy experiences people complain about suddenly make sense. There are layers behind the scenes most buyers and sellers never see… who you’re really talking to, who they work for, and what incentives are driving the conversation. I’m not anti Zillow. Use it. Browse it. It’s great for discovery. I