Urban Necessities: Jay's Inspiring Rise and Brand Story
0:20
Urban Necessities: Jay's Inspiring Rise and Brand Story
5 months ago
MSN
Urban Necessities was once considered one of the biggest sneaker resale empires in the world. From viral YouTube content to a massive Las Vegas storefront, it looked like nothing could stop Jaysse Lopez. But behind the hype, things started to crack—controversies, criticism, and a growing disconnect with the sneaker community. In this video, we dive deep into the rise and fall of Urban Necessities. What really happened behind the scenes? Why did the sneaker community turn on JC? And what does thi
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Urban Necessities was once considered one of the biggest sne…
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