The incognito Black owner buys a sandwich at his own diner, stops dead in his tracks when he hears two cashiers... It was a crisp Monday morning when Jordan Ellis, owner of Ellis Eats Diner, stepped out of his black SUV wearing jeans, a faded hoodie, and a beanie pulled low over his forehead. Normally, he wore tailored suits and expensive shoes; today, he looked like a middle-aged man, perhaps even homeless to some. But that was exactly what he was looking for. Jordan was a self-made millionaire

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