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Sunk cost fallacy, McDonald’s edition. That viral CEO clip where he’s eating the burger and he literally looks like he’s being poisoned isn’t just awkward. It’s a case study in how bad work ships. This went through multiple rounds of decisions and approvals. Which means a lot of smart people saw it, felt the cringe, and still let it live. Why Political capital. The CMO team had already sold it internally. The agency had already spent the time. Everyone had meetings, decks, revisions, and opinion
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