The summer lamb ad has become a national tradition. This year’s one landed today and people are really not loving it. https://trib.al/AAtewNJ Video: Meat & Livestock Australia via Storyful | Courier Mail

19K views · 86 reactions | New Zealand is doing Australia better than we are. The annual Australia Day lamb ad from Australian Lamb is out! https://tendaily.com.au/news/australia/a190120gzc/make-australia-great-again-the-annual-lamb-ad-proposes-annexing-new-zealand-20190120 | 10 News | Facebook

2.3K views · 29 reactions | An epic campaign to promote Australian Lamb claims that eating meat can bring together divided generations as they discover that they have more things in common than they realize. What do you think of the ad? https://adweek.it/3UcorgD | Adweek | Facebook

Watch out for the Generation Gap: the impassable chasm that's divided Australia. | Australian Lamb

237K views · 3.2K reactions | The lamb ad used to be angry. Now it's the most diverse thing on TV. THIS is the perfect Australian barbecue. Video: We love our Lamb | Guardian Australia | Facebook

The new Australian Lamb ad is here 🐑 🐑 🐑 Will you be joining Sam on the lamb this Australia Day? 😜 🇦🇺 | Daily Telegraph

Sam Kekovich has returned for Australian Lamb’s highly anticipated 2023 ad, which takes a dig at all things “un-Australian”. | Herald Sun