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1:38
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Drake isn’t partnering with Marvel, the NFL, and Nike by accident. This is a blueprint hiding in plain sight. October’s Very Own, better known as OVO, originated around 2009 as Drake was rising to stardom, but it didn’t begin as a clothing brand. It started as an identity tied to his music, Toronto, and culture. As OVO Fest grew, the brand evolved into a global movement, and one of the first major turning points came with early collaborations alongside Jordan Brand, marking the shift from artist
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@PopBase Meanwhile, we are all waiting for you to speak up for the little girls that were being taken advantage and exploited by your OV-Hoes @Drake
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