Many reactive dogs start barking and reacting at other dogs because they’re unsure or insecure. But what many owners miss is that at a certain point, a lot of reactive dogs start to find that barking and lunging reinforcing in itself. And when we keep treating it as a FEAR based response without ALSO addressing the inappropriate behaviour that has now become a habit, we can get very very stuck. Think about how many dogs are bred to find creating movement, using their voice, guarding behaviours a