Pepsi ha revivido la rivalidad con Coca Cola en su más reciente comercial para el Super Bowl, titulado “The Choice”, al mostrar a un oso polar – animal asociado desde hace tiempo a la marca rival– eligiendo una Pepsi Zero Azúcar con los ojos vendados. Al respecto, Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que recurrir a la mascota de la competencia busca generar conversación entre los consumidores. "Nos da la confianza para reavivar la conversación sobre el sabor", agregó
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Pepsi ha revivido la rivalidad con Coca Cola en su más reciente co…
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Pepsi “The Choice” Super Bowl LX Polar Bear Ad
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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