1975: Cola wars heat up with launch of Pepsi Challenge
thedrum.com
1975: Cola wars heat up with launch of Pepsi Challenge
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Mar 31, 2016
Pepsi Challenge History
The Choice | Pepsi | Super Bowl | Leon Imas
The Choice | Pepsi | Super Bowl | Leon Imas
linkedin.com
6.1K views3 months ago
Pepsi x Sportsball | Michael Del Pozzo
Pepsi x Sportsball | Michael Del Pozzo
linkedin.com
28.6K views3 months ago
The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challenge
4:12
The Pepsi Challenge: How Pepsi Won the Battle but Lost the Challenge
juiceboxinteractive.com
May 1, 2023
Top videos
The Pepsi Challenge: a blind taste test started an expensive war
The Pepsi Challenge: a blind taste test started an expensive war
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Pepsi Challenge Controversy
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Pepsi Pulls Controversial Kendall Jenner Ad After Outcry
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Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
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The Pepsi Challenge: a blind taste test started an expensive war
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