Coca-Cola is discontinuing Minute Maid’s frozen orange juice concentrate after 80 years. In this video, we break down why orange juice consumption is declining in the U.S., how consumer preferences are shifting, and what this move signals for the future of beverages. From frozen OJ to functional drinks, here’s what food and beverage businesses need to know. #cocacola #minutemaid #foodindustry #beverageindustry | The Food Institute
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