What's The Deal With Cerveza Cristal In 'Star Wars'? Memes About Chilean Beer Ads In Movies Explained
What's The Deal With Cerveza Cristal In 'Star Wars'? Memes Abo…
Mar 7, 2024
knowyourmeme.com
In 2003, the Chilean broadcaster Canal 13 partnered with the beer brand Cerveza Cristal to air the original Star Wars trilogy with commercials edited directly into the film scenes. This unique "Stop the Zapping" campaign featured moments like Obi-Wan Kenobi reaching into a chest to reveal a cold beer instead of a lightsaber, a creative move that won top advertising awards but was eventually banned after Lucasfilm filed a legal complaint. Credit: Canal 13, OMD Santiago, Lucasfilm | History In Pic
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In 2003, the Chilean broadcaster Canal 13 partnered with the beer b…
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When Star Wars aired on Chilean television in 2003, Channel 13 and Cerveza Cristal stitched 30-second beer commercials directly into the films, seamlessly blending them into key scenes—like Obi-Wan Kenobi pulling a can of beer from a chest instead of a lightsaber—to avoid traditional commercial breaks, a campaign that won the Media Grand Prix at Cannes in 2004 but was later banned after Lucasfilm objected to the unauthorized edits, though it resurfaced as a viral sensation in 2024. | Historyinme
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TheReelsStory on Instagram: "In 2003 a Chilean TV broadcast of Star Wars became famous for inserting a beer commercial directly into the film instead of cutting to a normal break. The network partnered with an ad agency that edited a scene so a character opened a chest, and the next shot suddenly revealed bottles of Cristal beer inside. The film then cut to black and continued with the regular ads. Viewers were shocked because it looked like part of the movie for a moment, which made the campaig
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