10 marketing predictions for 2025 as new era of productivity dawns
Jan 7, 2025 · 10 marketing predictions for 2025 as new era of productivity dawns With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges — including an uncertain regulatory landscape — with finesse.
7 top campaigns from 2024 and the tactics that drove success
Dec 3, 2024 · 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.
Pull-Ups animates potty training reality to reach millennial, Gen Z ...
Dec 16, 2024 · Pull-Ups animates potty training reality to reach millennial, Gen Z parents Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Amazon’s holiday campaign spotlights classic song, acts of kindness A janitor’s dreams of stage fame are realized in ads that feature Burt Bacharach and Hal David’s “What the World Needs Now Is Love.”
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
Digital Marketing News | Marketing Dive
Jan 13, 2025 · Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Monopoly Go! looks to stay on top with star-studded campaign
Nov 21, 2024 · Monopoly Go! looks to stay on top with star-studded campaign To boost a game that has pulled in more than $3 billion in revenue in its first year, maker Scopely is running a campaign across TV, streaming, social and digital platforms.
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · Top marketing conferences to attend in 2025 As industry trends like retail media and artificial intelligence continue to spark curiosity, here are some must-attend events for marketing professionals eager to advance their strategies.
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · How Bubly aims to shake up sparkling water with new Burst brand extension Bouncy ads unite Burst with the core Bubly line as parent PepsiCo eyes a potential $1 billion brand.
Programmatic ad spend grows alongside efficiency gains: ANA
Dec 16, 2024 · Programmatic ad spend grows alongside efficiency gains: ANA As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.