Sydney Sweeney launches her lingerie brand SYRN, blending bold body branding, Hollywood spectacle, and self-aware marketing—following a path first paved by Kim Kardashian, raising questions about ...

Sydney Sweeney ’s debut lingerie line, SYRN, only went live today—and it's already making internet history. Within hours of ...

Sydney Sweeney has unveiled her new lingerie line with a sultry Instagram photo carousel. The post shared on January 27 ...

The California Post, a conservative daily tabloid published by Rupert Murdoch's News Corp in print and online, made its debut ...

Fans have thoughts about Sydney Sweeney's new lingerie line.

In an interview with Elle, Ms. Sweeney explained that Syrn was created to address such nagging issues as “annoying” bra ...

The lingerie line is scheduled to drop Jan. 28 at noon ET and arrives at the end of a buzzy year for Sweeney. With 2025 film ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

The calls for Sydney Sweeney's punishment grow even louder following an artist's take on the Hollywood Sign bra stunt.

Syrn’s branding leans into the saucy side, however, with one tagline referring to the brand as being “from the heart, brains and boobs of Sydney Sweeney” and product names like the “String You Along ...

Sydney Sweeney is the latest celebrity betting on the booming intimates market. On Tuesday, the actress announced the launch ...

The Hollywood Chamber of Commerce, which oversees the sign, confirmed to the outlet that no approval had been granted for the ...