The Food & Beverage sector maintained its leadership position with a 22% share of total ad volumes, followed by the personal ...

For RakshaBandhan 2025, brands took the audience through various dynamics of siblings' relationships. In this article, we take a look at creative ads that caught our eye.

According to the agency, this collaboration aims to leverage Nikhil Singhal's experience in public relations and image ...

The division is expected to operate across sectors such as FMCG, personal care, health, wellness and beverages, with plans ...

The report noted that, since 2017, West Bengal has attracted investment proposals totaling Rs 13.55 lakh crore, supported by over 6,000 acres of ready industrial land.

Roli Shrivastava of Hocco unpacks how the brand is building a distinctive identity in a saturated category, through character-led storytelling, agile innovation, and a redefinition of everyday ...

This long-awaited comeback episode of The Quick Call highlights the critical shift from traditional digital advertising metrics to attention.

Griffin joined the agency in 2018 as Global Innovation Director and before moving to her new role, she has recently served as ...

Tshering breaks down the brand’s narrative-first approach to festivals, one that leans on cultural cues, emotional honesty, and an understanding of its evolving audience.

According to media reports, the platform also plans to enhance ad targeting using technology developed by Musk’s AI company, ...

Theatrical re-releases are slowly gaining advertiser interest as brands tap into nostalgia to reach emotionally resonant ...

Adomantra is an online video advertising solutions company, founded in 2012, that provides digital marketing services to help ...