Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.

Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

What the quality raters do. Google’s quality raters are used by outside consultants hired by Google to assess the quality of the Google search results. They do not directly influence the search ...

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

With zero-click results and skyrocketing referral traffic, LLMs are the new gatekeepers of the web. Adapt your strategy for this shift.

Google has removed the breadcrumbs from the mobile search results, saying this will provide a “cleaner, more streamlined look for how URLs appear in search results.” There is no change to the ...