Google’s latest Pixel 10 phones, which were just announced today, don’t come with many external physical changes. The most tangible hardware addition across the lineup, in fact, is completely invisible: a set of magnets beneath the phones’ back panels.

The Pixel 10 takes a step closer to Google's budget phone line. It's part Pixel 10 Pro and part Pixel 9A and has three rear cameras, including a 5x telephoto lens.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.