UFC Lands $7.7 Billion Deal with Paramount
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UFC Apex Confirmed For Overhaul, Details Revealed Just In Time For $7.7 Billion Paramount Deal
For years, the UFC Apex has been a polarizing venue. At the same time, the UFC’s usage of the Apex in a post-quarantine world has faced relentless criticism as a downgrade from packed arenas. Fighters note its lack of crowd energy,
Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.
It didn’t take long for David Ellison, the fresh-faced millennial owner and CEO of Paramount Skydance, to make a statement. Just five days after the merger between Paramount and Skydance closed, the scion of Oracle’s Larry Ellison reached into his deep pockets to acquire seven years of broadcast
In a major deal, Paramount scores exclusive rights to UFC events, signaling the end of the pay-per-view model currently used by ESPN.
Days after completing its merger with Skydance, Paramount has acquired the U.S. rights to TKO Group’s UFC for seven years, beginning in 2026.
Paramount Skydance said it will become the exclusive distributor of TKO Group's UFC events in a seven-year deal worth $7.7 billion.
The meet and greet was at UFC 306 at the Sphere in Las Vegas nearly a year ago. In the luxury box of TKO Holdings, which owns UFC and WWE, were media luminaries: Amazon’s Jeff Bezos, Disney’s Bob Iger and the future leader of Paramount, David Ellison, CEO of Skydance.
Paramount’s new leadership team springs immediately into action with an ambitious film slate and a muli-billion dollar UFC deal.