As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

SEATTLE — Despite officially starting his tenure at Starbucks in September, the company's new CEO was awarded nearly $100 ...

Quarterly profit and same-store sales decline, but CEO Brian Niccol cites “positive response” to chain’s efforts to woo back ...

Starbucks reported fiscal first-quarter results that topped analysts’ expectations, sending shares higher in extended trading ...

Investors also assessed a return to a tougher tone on tariffs from President Donald Trump, ahead of the start of a Federal ...

Starbucks (SBUX) reported a decline in same-store sales for the fourth straight quarter. However, the company’s earnings and ...

New CEO Brian Niccol is making changes at the top amid efforts to improve retail team and store performance. Starbucks ...

Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots ...

Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, indicating early signs of ...

Starbucks CEO Brian Niccol has had the helm for four and a half months and has only spouted nebulous platitudes. Learn more ...

There are a few exclusions, Starbucks warns: You can’t get a free refill of its Cold Brew, Nitro Cold Brew, Ice Tea Lemonade, ...