The fitness branding world is full of aggressive 'grindset' phrases that can grow exhausting pretty fast, often becoming more mean than motivational. Putting a refreshing spin on this tired trope is ...

Virgin Active has become an exclusive partner of Hyrox Youngstars and is running a tailored five-week training course for young people, preparing them for the upcoming competition in London.

Virgin Active has unveiled a new global campaign, taking aim at the growing superficiality of the wellness industry. Developed by Amsterdam-based agency We Are Pi, the campaign calls out the flood of ...

Virgin Active South Africa unveils its first Collection Country Club in Green Point, Cape Town, introducing a revolutionary concept of social wellness that integrates fitness, recovery, and community ...

Doha, Qatar: Virgin Active, a world leader in health and wellness, has officially launched its flagship ‘Social Wellness Club’ in the heart of Msheireb Downtown Doha. The opening marks a milestone for ...

The 5,500m 2 facility, officially opened to the public on 19 February 2026, introduces a “social wellness club” model that integrates fitness, recovery, nutrition, co-working and community into a ...