Google rolls out "Search Profiles," giving users a touch of social media in their Discover feed for videos and more.

The company's sweeping AI overhaul of Search could reshape how billions of people find information—and impact the publishers and businesses who depend on them.

June 3 (Reuters) - Britain's competition regulator said on Wednesday it has imposed new conduct requirements on Google's search services, including allowing publishers to opt out of training the U.S.

These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.

Google overhauled Search at I/O 2026, replacing blue links with AI agents. The backlash has been swift. DuckDuckGo app installs spiked 30% as users seek a way out.

Big creators and publishers can claim dedicated Search profiles that let them highlight everything they do online.

A new “subsetting” within Search Services History is Saved Media. If this preference is enabled, Google will save your images, files, audio, and video when using voice search, Google Lens, and Search Live. This can be disabled independently of the main setting, while you “can also delete individual pieces of media from your history.”

DuckDuckGo is another privacy-focused search engine, and it has touted itself as the anti-Google. While Google collects and stores data on you to create personalized search results, DuckDuckGo doesn't track what you do and actively blocks external trackers.