Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its ...

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth ...

Even if your brand name is unique, it takes time for search engines and users ... companies address these searches through blog posts or programmatic pages. A common approach is to create “Top 5” or ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can significantly shape this journey is effective brand development. Establishing a ...

Use our list of 120 real estate company names and expert tips to help create a memorable name for your business.

The brand’s growth has continued. Although LVMH does not break out brand performance, Morgan Stanley’s annual watch report, ...

Meghan Markle is preparing to launch her new lifestyle brand, As Ever, to coincide with her new Netflix docuseries ...

While they had interest in virtually all of the top of market names — nearly landing at least one — the pursuits did not work out and the Giants were left looking towards the secondary group ...

There's Scarlett Johansson's culty skincare brand, Tracee Ellis Ross's curly and coily hair essentials, Billie Eilish's top-selling fragrances, along with just about any routine staple Rihanna ...

While trademarks are the foundation of brand identity, domain names have become increasingly significant in brand management. Domain name disputes involve a complex intersection of issues concerning ...

Once you’ve made a decision about the type of pill you want, a doctor may have a brand or two they may recommend. However, just because one brand works for someone else doesn’t mean it will ...