Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms.

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Sustainable living needs to be seen as desirable and aspirational to truly scale: rebrand sustainable lifestyles by showcasing positive visions of a future that people are motivated by. Brands like ...

BIG W has been a reliable staple of Australian retail for 55 years. However, in 2015 BIG W started a steady and highly publicised decline in market share, having been dispositioned by the market. The ...

In spite of most countries in the region seeing major sales spikes in 2020, when COVID-19 restrictions saw people spending a lot more time at home than usual as well as the closure of non-essential ...

This report showcases five key ideas in effectiveness thinking that we’ve examined this year and where we think they're going next. At Cannes Lions, Morgan took to the stage with Jon Evans of ad ...

Forrester predicted that in 2025 more than half of large B2B purchases will be processed through digital self-service channels. This will see transactions of $1million or greater being processed ...