The B2B Institute is a think tank funded by LinkedIn that researches the future of B2B marketing and decision making. It partners with leading experts in academia and industry to study the impact of ...

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

The American Association of Advertising Agencies (4As) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 ...

AGENCY: Weber Shandwick New York / Publicis Collective Chicago / 160over90 Chicago Benchmarking the best PR work from across the globe.

Benchmarking the best PR work from across the globe.

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

As generative AI transforms how creative work is produced, traditional measurement approaches, especially those focused solely on pretesting, are increasingly misaligned with how AI-driven creative ...

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Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.