According to the report, WPL viewership saw a rise of 150% in just one year, while social media conversations around women's ...

Among the adverts in the question, one was for a short dress and the other was for a shirt. The ASA investigated two other ...

The British watchdog reportedly launched its initial probe into the merger in June to assess if the deal could lead to a ...

Raizada with over a decade of experience in the media and advertising industry, has served key roles at JioStar, Viacom18, ...

The campaign features a comedic reel with Biswa Kalyan Rath, who once joked about the brand in his stand-up. The ad leans ...

Omnicom’s PHD Media will lead global media planning and buying for OpenAI, following earlier collaboration on a ...

These three new features are being rolled out to enhance interaction among users. These include Reposts, The Map and the ‘Friends’ tab in Reels.

A new metric, Attention Per Mille (APM), has been introduced to quantify how many seconds of attention an ad garners per ...

Popeyes has made its Mumbai debut as part of its ongoing national expansion. Gaurav Pande, Executive Vice President and ...

Maaza's campaigns combined the digital-first and emotional approach to connect to their consumers through an AI-based video generator and personalised packaging for them.

The ad features a silhouetted reveal of the Pixel 10 Pro set to Dr. Dre’s The Next Episode, using voiceover to call out Apple’s delayed AI rollout while locking in a definitive August 20 launch.

With over a decade of experience, Pande is expected to oversee B2B marketing, strategy and business development to his ...