Marketing Management - More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams ...

As performance marketing loses effectiveness, brands must refocus on trust, relevance, and cohesive brand experiences to ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace. That's according to a survey conducted by Lokalise of 1,000 knowledge ...

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

Companies need a new game plan to get found in search engines and AI chatbots. Free event from MarketingProfs and Search ...

Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern. The report ...

Email marketing experts will urge you to follow the latest and greatest best-practices: Personalize your content, send to only engaged audiences, segment whenever possible and create accurate personas ...

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