Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on ...

Marketing BriefEssentials for Creative Briefs That Produce Strong Work A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and ...

Bob's Discount Furniture's CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term. While businesses have always sought to gain and retain customers’ trust, ...

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients ...