A federal jury in Delaware found in favor of HyphaMetrics, which Nielsen was suing for allegedly infringing on two of its patents.

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As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...

% ...

But one outdated pricing model is becoming an obstacle to innovation, efficiency and effectiveness: CPM-based pricing.

Newton Research announced its $9 million Series A raise on Tuesday. The funds will increase hiring as demand for Newton's ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

The English word “yield,” derived from old English and Germanic, is a relic of a time when a ruling class might demand ...

Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...