YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...