YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy.

Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...

AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and ...

Alphonso’s founders lobbed yet another lawsuit at LG Electronics, and the stakes are high. They're seeking up to $4.5 billion ...

Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't ...

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...