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We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as a space for connection and conversation has evolved into something far ...
In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows ...
You’re going to see a lot of contextual ad systems launch in the next 12 months. Anyone with an engineer and access to an LLM can churn something out in 2 weeks that, on the surface, looks like ...
Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why ...
Two generations are stepping up and reshaping workplace culture as we know it. The new dynamic duo—Millennials and Gen Zers—are unabashedly turning the tables on outdated work practices, pushing for ...
The latest IPA Bellwether Report offers a cautiously optimistic snapshot of the marketing landscape, with total budgets expanding at their fastest pace in a year. But while the headline figures may ...
The lack of support from brands this Pride Month has made some folks in the queer community feel like they have spoken too soon when lamenting kitschy Pride flag merch. Journalists and cultural ...
Cannes Lions 2025 delivered what we’ve come to expect: dazzling creativity, world-class talent, and industry-shifting ideas. But amid the rosé, rooftop deals, and attention metrics, a quieter, deeper ...
AI is transforming our world. Self-driving cars, accurate medical diagnoses and many other previously inconceivable things are now very possible. And provided you train your systems on enough data, ...
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as ...
Join Katie as she talks with Wharton Business School professor, author of the best-seller “Bring Yourself” and negotiation expert, Mori Taheripour on how to negotiate fearlessly, finding greater ...
Join Elizabeth Kiehner, Chief Growth Officer at Nortal, as she explores the intersection of transformation, trust, and technology. From modernising governments to reshaping critical infrastructure, ...
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