Sephora has partnered with Lyft to bring shoppers into the stores, away from online purchasing to compete with Amazon's Prime Day Shopping event.

Sephora is hoping to flip the script this Prime Day, from frantic online buying to being chauffeured to a brick-and-mortar store.

The activation will take place from July 7-10 and offer consumers $20 off rides to Sephora stores across select cities.

Sephora has announced its "Delivered to Beauty" activation, in partnership with Lyft Media, designed to deliver beauty ...

Sephora is rolling out a unique shopping experience during its sales event next week, offering customers in select cities up ...

Sephora announced a partnership with Lyft Media for “Delivered to Beauty,” an activation that will transport consumers in select cities across the U.S. to Sephora’s free-standing locations for a ...

As Amazon readies for a Prime Day beauty binge, Sephora is offering shoppers a ride — literally. The retailer is teaming up with Lyft, offering a $20 ride to the nearest Sephora. Available in ...

SAN FRANCISCO, July 01, 2025--Today, Sephora U.S. announced its first-ever "Delivered to Beauty" activation, in partnership with Lyft Media, designed to deliver beauty consumers in select cities ...

In other words, it's time to gather your go-to group of diehard Sephora shopping besties so you can indulge in this dream team magic all thanks to Sephora and Lyft. Happy Sephora shopping!