Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple CEO Tim Cook has held a company-wide meeting to discuss plans for how it will compete in the AI space after a ...

Tim Cook confirmed that most iPhones sold in the US last quarter were made in India. China now focuses on serving non-US ...

Tim Cook has surpassed Steve Jobs as Apple's longest-serving CEO, marking a significant milestone. Cook's leadership has ...

Apple CEO Tim Cook emphasized the importance of artificial intelligence in a company-wide meeting, asserting its potential ...

This meeting came just days after the iPhone maker reported $94.04 billion in quarterly revenue, up 10% year-on-year (YoY), ...

The iPhone maker has been late to AI, debuting Apple Intelligence months after OpenAI, Alphabet Inc.’s Google, Microsoft Corp ...

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Picture Alliance / . Apple is facing high tariff costs in the current quarter, projected to reach a whopping $1.1 billion.

Thanks to AI, and Apple is increasingly finding itself trailing, rather than leading. But it has a plan to change that, and ...

Tim Cook rallies Apple employees, calling AI the next great revolution, as the company intensifies investments and global ...