With F1’s current regulations now in their fourth year, the performance gaps that gave front-runners comfortable advantages are shrinking fast. Teams that were once struggling to keep pace have had enough time with these cars to catch up on the learning curve. (See: Ferrari and McLaren’s surge last year .)

Ferrari merchandise sales have jumped nearly 400 per cent off the back of Lewis Hamilton’s move to Maranello for the 2025 Formula 1 season. Data shared with City AM demonstrates the huge global appeal the seven-time world champion enjoys with F1 fans.

The first numbers we’ve seen are not different to what we were expecting those numbers to be which is a good first sign.”