Starbucks is changing how it charges for custom add-ons to drinks such as extra matcha powder and pumps of syrup.

Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The U.S. Health and Human Services Secretary claims Niccol shared “the company’s plans to further MAHA its menu” ...

The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Brian Niccol vowed to further align the company's menu with the administration's health goals, RFK Jr. said in an online post ...

While the structure of a potential transaction has yet to be finalized, the unit is reportedly valued at between $5 billion ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company’s Leadership Experience in Las ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.