In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z.

There's a sharp divide between what Gen Z values and what hiring managers are actually looking for. My team at Becoming You Labs recently conducted a study using our values-assessment tool, The Values ...

Gen Z values brands that embody their stated principles in a genuine way. To appeal to this generation, companies should demonstrate transparency and a strong commitment to values. Franchises can ...

Every new generation brings its own set of values, priorities, and ways of navigating the world. Gen Z, born roughly between 1997 and 2012, is no exception. Having grown up entirely in the digital age ...

Add Yahoo as a preferred source to see more of our stories on Google. In the world of generational quirks, Gen Z is carving out its own lane with habits that leave other generations completely baffled ...

Gen Z is the first generation to grow up not knowing a life without the internet. I believe this constant connectivity has helped shape their expectations, making them more attuned to authenticity and ...

Baby boomers (born in 1946 – 1963) are known for their strong work ethic. But along with their continuing exit from the labor market, so it also goes with the high value associated with hard work.