Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar ...

On a busy morning at Paper Son Coffee, Alex Pong moves easily behind the counter, explaining the day's special. "This ...

In a country where so many students live and study far from home, tea becomes more than a beverage. It becomes a bridge. A ...

Since 2019, the number of new teahouses listed annually has surged from 4,200 to 38,000, an impressive compound annual growth ...

The Asian Civilisations Museum (ACM), in partnership with international tea brand Chagee and the Singapore Tourism Board (STB ...

Chinese brands are increasingly using domestic landscapes and culture in marketing, signalling rising confidence and a shift from Western-centric advertising. This trend appeals to younger, patriotic ...

KUALA LUMPUR, Jan 5 — China is widely associated with tea culture, making it a surprise to many that the country also ...

Starting December 22, HEYTEA and POP MART’s popular IP Twinkle Twinkle officially launched their global co-branded campaign across HEYTEA stores worldwide. Timed to the Christmas and New Year season, ...

Dong Xiaomei, a member of the Yunnan Writers Association: Many ancient tea trees in Yunnan were planted by the ancestors of the De'ang ethnic group. The De'ang people grow, process, and consume tea, ...