The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

Netflix is joining its streaming rivals in testing the amount and types of advertisements its subscribers are willing to endure for lower prices. Today, at its second annual upfront to advertisers, ...

A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...

Or at least anyone who watches Amazon Prime Video may soon be able to shop mid-show or mid-game. 💵💰Don't miss the move: ...

Podcasts, which are increasingly more popular as videos, are taking the stage at media companies’ annual pitch to advertisers ...

Amazon enters NASCAR with live races on Prime Video, debuting May 25, plus exclusive docs like *Earnhardt*, redefining ...

Amazon Prime Video is using artificial intelligence to generate "pause ads" directly related to whatever content viewers are ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in other markets including.

Fallout, which has logged more than 100 million viewers worldwide, has been renewed by Prime Video for a third season. It hails from Kilter Films, with executive producers Jonathan Nolan and Lisa Joy.

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The ...

As economic uncertainty clouds the ad business, media companies and streamers will take the stage in New York this week to ...