Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

The NBA world is on fire! According to ESPN's Shams Charania, a three-way trade was completed featuring guard Luka Doncic and ...

The modern NBA is built on drama and there's no more fertile ground for wild stuff to happen than the days leading up to the ...

The Dallas Mavericks' stunning decision to trade Luka Doncic to the Los Angeles Lakers in exchange for Anthony Davis has sent ...

Doncic took out a full-page ad in Tuesday’s edition of The Dallas Morning News to share his farewell message. Doncic ...

Besides Dallas backers being shell-shocked over losing a player they thought would be in Dallas his entire career, general ...

LeBron James says he spent two days in disbelief after the Los Angeles Lakers traded away Anthony Davis, his close friend and ...

Nine days after the blockbuster trade that shocked the basketball world, Luka Doncic debuted in purple and gold when L.A.

On Tuesday night, the Los Angeles Lakers crushed the LA Clippers in a way that hadn't been since Kobe Bryant was winning ...

“That's bro. AD's amazing. Hall of Famer. You could run off the accolades. But it's more so, like, the Luka Doncic point. He ...

LeBron James shares what he initially thought upon learning the Lakers had traded Anthony Davis to the Mavericks for Luka ...