Gatorade shared the short video on social media, which features the renowned "HOLLYWOOD" sign with the L's replaced with ...

In the ad, the Hollywood sign’s two Ls are flipped upside down to pay homage to Doncic’s No. 77 jersey number.

The NBA world is on fire! According to ESPN's Shams Charania, a three-way trade was completed featuring guard Luka Doncic and ...

A new report indicates that LeBron James's camp was taken aback by LA's GM Rob Pelinka so quickly acquiescing to Luka's ...

We should support the nonviolent anger directed toward Miriam Adelson, the billionaire owner of the Dallas Mavericks. And not just because of her terrible basketball decisions.

Besides Dallas backers being shell-shocked over losing a player they thought would be in Dallas his entire career, general ...

Steph Curry's sister Sydel Curry and Cameron Brink defended Mavericks superstar Anthony Davis for catching flak after the ...

ESPN analyst Stephen A. Smith's made a shocking take on Anthony Davis a few years ago which is resurfacing after the Luka ...

Nine days after the blockbuster trade that shocked the basketball world, Luka Doncic debuted in purple and gold when L.A.

While we are still struggling to understand why the Dallas Mavericks traded Luka Doncic to Los Angeles, the reality is that the Lakers team was already looking good before Luka arr ...

He will also join Kenny Smith, Kevin Harlan, Reggie Miller, and Allie LaForce for the NBA Slam Dunk Contest on Saturday.

When the Los Angeles Lakers landed Luka Doncic in a stunning trade with the Dallas Mavericks, the basketball world couldn't believe it. The Mavericks decided to part ways with thei ...