Growing up multiracial in the 1990s, Gabriel "Joey" Merrin regularly encountered demographic forms that forced an impossible choice: Pick one box. Deny the others. "That act of being forced to choose, ...

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world.

Bayes' theorem is a statistical formula used to calculate conditional probability. Learn how it works, how to calculate it ...

Revenue per employee is an important ratio that looks at a company's revenue in relation to the number of employees it has.