Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

Natassia Paloma may be reached at npaloma@gannett.com, @NatassiaPaloma on Twitter, natassia_paloma on Instagram, and Natassia Paloma Thompson on Facebook.

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands -- and in the commercials. While some fans come for the gridiron action, others tune ...

One needn't know the difference between a touchdown and a turnover to enjoy the Super Bowl. For many viewers — and we suspect plenty of TVLine readers — it's all about the ads. Each year, advertisers ...

Super Bowl 60 airs Sunday night on NBC. Here is your minute-by-minute guide to the big game. The Seattle Seahawks and the New England Patriots will face off in Super Bowl 60 at Levi’s Stadium in Santa ...

From the good to the Bad Bunny to the cringe, Super Bowl LX had it all. And while the Seattle Seahawks trounced the New England Patriots, the real ones know that it doesn’t matter who wins or loses on ...

Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond. By Joe Lynch Executive Digital Director Super Bowl LX saw the Seattle Seahawks and the New ...

For every Super Bowl ad that delivers a genuine laugh or clever hook, there's another that leaves viewers dumbfounded, questioning the premise or wondering how it made it past a focus group. Big ...

Is it jarring to see Stone in a Super Bowl ad instead of a moody and provocative Yorgos Lanthimos film? Kind of, but it’s also extremely fun, especially thanks to the Lanthimos-directed spot’s ...

Add Yahoo as a preferred source to see more of our stories on Google. The commercials are sometimes just as highly anticipated as the Super Bowl itself, as fans wait for fresh movie trailers, ...