The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS.

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.

Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names,