Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

Although Starbucks boasts one of the most high-profile foodservice loyalty programs, the coffee chain is far from the only ...

New loyalty program makes it easy to share access to authentic clothing. We expected it to grow our business locally, ...

2. Attracting top talent: Employees want to know their company is not just doing well, but also doing good, with social ...

Another Reddit user agreed that the changes to the loyalty program are “getting worse” and added that reaching certain tiers ...

Southwest Airlines unveils a big in-flight enhancement for passengers.

While this underlying business momentum is exciting, one of the great things McDonald's does for its shareholders is pay a ...