Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...

Hyperquake CEO Colin Crotty, joined by Hyperquake’s Director of Stragetic Growth Marshall Thompson and Microsoft's Director ...

If you’re serious about blogging, you need to create a blog brand. But where do you start? And once you have a brand, how do you promote it? Today, we’re going over how to create a brand and ...

Promotional products can be a unique way to raise awareness or create a connection with a program or unit ... end of the year and money is left in the budget. Follow university brand standards. You ...

Having a top selling brand is important to any business. Creating that image and ensuring your customers go along with it is crucial. Evan Davies tells the story of how Sunny Delight was created ...

But how can companies encourage their customers to become brand evangelists? These eight steps can help your company create an environment that makes it easier for customers to become empowered brand ...

"These are our brand values." But how do you go about creating a sonic identity that works? Here are six tips to help you ensure yours breaks through. Your team may love death metal or ...