Donatella Versace’s decision to step aside as the creative director of the fashion house she inherited followed tensions ...

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its ...

To be a person in the year 2025 is to encounter, in one way or another, the marketing onslaught for compounded ...

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

The eldest of four, KyAlea moved from California to Florida at a young age. With her father working to get his college degree ...

Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...

Sheffield-based scissor manufacturer, Whiteley, has evolved its brand with a new look, intertwining both history and ...

People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use ...

It's crucial to have a clear understanding of the company's identity.If your brand is for everyone, who truly connects with it?

The Boohoo Group has rebranded to Debenhams Group with immediate effect to aid the turnaround of its brands, as well as “drive higher profitability and cash generation”. The g ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth ...