Experts tell e4m that social media has heightened curiosity about stars and their families. Here’s a look at how South cinema’s next-gen is choosing unconventional paths before their acting debut ...

When the National Basketball Association was sketching out plans to host fan gatherings as part of its All-Star Weekend in Los Angeles, the league’s marketing leaders realized they were crafting the ...

One minute, an actor is everywhere — dominating the box office, making magazine covers, popping up on late-night shows — and the next, they’re gone.Whether it’s someone like Ke Huy Quan, who struggled ...

A Brand’s Guide to Celebrity Partnerships. Why do global brands consistently overpay by an average of 22% on celebrity ...

Chris Gayle is a global cricket icon whose journey from Kingston to franchise stardom shaped a powerful identity built on resilience, influence and long-term vision beyond on-field records.

Inside the $300,000 Oscars nominee gift bag. A look at how Hollywood’s famous swag bag became a powerful marketing platform ...

From newcomer Roger Federer to Oprah Winfrey, here are the 22 athletes and entertainers who have translated their fame into ten-figure fortunes.

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

Emily Ratajkowski starred in Tory Burch's Spring/Summer 2026 eyewear campaign, wearing preppy looks that proved the light academia aesthetic is timeless.

At the Vogue Business Paris Fashion Week event, in partnership with Diageo, the Shangri-La Paris played host to an evening of conversations and cocktails.