The streaming giant also plans a new ad product that uses generative AI as it rolls out its in house ad tech suite.

The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

Netflix's ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November.

Netflix announced it now has 94 million subscribers to its advertising-supported tier, up from 70 million in November.

Ryan Gould and Robert Voltaggio tell TheWrap they remain optimistic, bullish despite economic uncertainty ahead of Wednesday's presentation.

Netflix captured the largest share of new paying subscribers globally in the first quarter of 2025, according to new research ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

As Disney gears up for its annual upfront presentation, global advertising president Rita Ferro told TheWrap there's been a ...

Squid Game, Cobra Kai and WWE helped Netflix capture the largest share of new paying subscribers globally (12%), ahead of ...

Amazon announced that ads will be “limited” and designed to be fewer than what viewers experience on traditional TV or rival streaming services.

Amazon says it is launching new ad formats to help marketers reach more than 130 million streamers in the U.S. who watch ...

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.