Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”

Walmart is selling a Birkin dupe, and people on social media are going crazy over it. The retailer is selling a look-alike of the popular Hermès purse for just $78, while the real thing can cost hundreds of thousands of dollars.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

A Walmart shopper who wouldn't spend more than $5,000 on a handbag was thrilled with a Hermes dupe became available for cheap online.

The authentic version can cost anywhere between $10,000 to $2 million, depending on the bag’s material, color, and rarity. Meanwhile, the Walmart “dupe,” aptly dubbed the “Wirkin,” has a much more accessible price tag of around $80.

Fashionistas are clamoring to get their hands on a “Walmart Birkin,” also known as a “Wirkin,” after discovering that the budget-friendly retailer hawks purses seemingly inspired by the costly Hermès handbags.

Luxury fashion enthusiasts are buzzing over Walmart’s latest viral sensation: the KAMUGO Genuine Leather Handbag, a budget-friendly knock-off of the iconic Hermès Birkin bag. Priced under $80, these lookalike handbags have taken TikTok by storm, sparking debates over authenticity, accessibility, and the growing market for designer dupes.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Aptly named “Wirkin,” the dupe can be found on Walmart’s website in listings from third-party sellers Kamugo, Bestspr, Ymtq and Judy. The Birkin look-alike is described as a genuine leather handbag purse for women and a tote shoulder bag.

Walmart's 'Wirkin' bag, a dupe of the Hermés high-end Birkin bag, is causing a stir online as influencers and social media users debate about the affordable product.

Why is the bag so popular? One theory is those online who love the idea of Walmart selling an affordable bag that looks so similar to the high-priced Birkin believe it’s the perfect way for everyday people to give a middle finger to elites who are purposely trying to price them out of the high fashion game.