Micro dramas are growing in popularity in Asia and the US, presenting clear opportunities for advertisers to engage fans of this short-form content, writes Skye Yang, director of performance analytics ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing.

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

Benchmarking the best PR work from across the globe.

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

Stay informed quickly and easily with a daily email of the latest developments in advertising and marketing from around the world ...

Benchmarking the best PR work from across the globe.

The American Association of Advertising Agencies (4As) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Wieden+Kennedy’s Tass Tsitsopoulos offers insights and learnings from Famous Orders, the campaign that reimagined McDonald’s advertising for a new generation, and Bronze winner at the 2022 Creative ...

This paper updates Paul Dyson’s work on the drivers of advertising profitability and expands the research to cover 28,000 ROI calculations from across the globe.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...